Thank you for taking the time to review BUTO’s online vertical magazine. We hope you will enjoy it. “TODAY, WE LIVE IN A WORLD FILLED WITH STRIFE AND DISSENSION.” It is a world that is totally absent of any assemblage of morality, love, loyalty, honor, or trust in one another.

Fortunately, human beings are resilient, each possessing the necessary ingredients to change and reinvent themselves. When I first told some of my associates that I was creating an online fashion and world news publication, they questioned me as to why a fashion? To answer their inquiry, fashion provides an opportunity to reach a younger demographic and serves as a blueprint for where society stands in terms of climate control, civility, morality, and how it will evolve in the future.

From the visual collection of an individual’s wardrobe, accessories, and supplements, such as tattoos, piercings, and makeup, you can sometimes determine how one is doing socially, financially, educationally, and in many cases, their mental capacity. We have moved from individuals reaching for the stars with their clothing choices to men wearing pants below their rear-ends and women dressing in some of the most provocative styles of clothing ever seen worn in public. Clothing that’s merely for protest, attention-seeking, vulgarity, and shock value.

Additionally, through the development of the magazine, we will have the opportunity to engage with and employ diverse young talent, particularly Black females and males who are often overlooked for creative jobs by mainstream publications. This demographic has been unfairly denied positions as photographers, videographers, graphic and set designers, editors, writers, news reporters, interns, copywriters, publicists, and sales representatives. It is time to level the playing field for all Americans. It is the only way to secure peace, quell ongoing violence, and reduce disparities between the rich and the poor in America and around the world.

We are extremely excited to launch BUTO, our new online publication, and to be part of a new era of change, fairness, moral uplift, and opulence; inclusive of all the diverse people within our society. BUTO is not your ordinary fashion magazine. It is designed not only to support retailers and manufacturers in the sales of clothing items and accessories or to establish the next fashion trend but to serve as a movement created to reset a nation and world that is veering towards total obliteration.

BUTO represents our concept and methodology for providing diversity and a different choice of fashion ideas, editorial content, and context to our audience. We are also working to reduce the carbon footprint of “Fast Fashion” production and sales. BUTO will promote scaling down and/or replacing “Fast Fashion” with more sustainable fashion brands that are long-lasting, cost-effective in the long run, and environmentally friendly.

“The genre of fashion magazines has transcended the social effects of controversial issues for more than 100 years and has become a staple in American society,” said Sammy Johnson and Lendsey Kressin in a joint article titled “The Face on the Cover (Racial Diversity in Fashion Magazines).” Moreover, according to feminist author Naomi Wolf, “Women’s magazines have historically been an impetus for change, instigating a revolution within the realm of female self-perception.” We (BUTO magazine) are going to re-establish and accelerate this mechanism of support for positive change in women, men, and the state of the environment.

Today, we (BUTO magazine) will use our unique strategy and techniques, coupled with our fervent desire to unite people, to forge a new direction for BUTO’s readers. This direction will help alter and reset a world moving rapidly towards a catastrophic event. We care about all our readers, and we will fight alongside them until we achieve a more just and civilized society.

As with past and current magazines, we will use our platform to stimulate and engage our readers, both female and male, to integrate America and the world on a scale never seen before. At the same time, we aim to provide not only fashion ideas but to create an environment that is more cooperative, eco-friendly, and open-minded for innovative ideas, as opposed to the standard partisan politics we see in Washington, DC.

Our mission is to introduce new concepts and discussions, as well as actions by a diverse group of individuals reflective of all Americans, to unite people of every ethnic and socio-economic group under one broad, sustaining, and beautiful quilt.

It is time for this country and the world to heal and see beyond bigotry, hate, and violence, and begin to respect our unique differences. Through it all, we must find love in every decision or action, as long as these are not harmful to those who do not agree with the intended outcomes. In other words, we will find a happy medium that reflects all stakeholders’ input. It is through diversity of opinions that we will excel as a nation and world.

Diversity is the engine that drives creativity and innovation. People of different persuasions, races, cultures, and nationalities see the world through different lenses and thereby formulate different perspectives. Mixing these variations of ideas and views helps bring about more acceptable outcomes. Furthermore, it will expand social acceptance and, when done correctly, offer life-changing miracles for all participating factions in today’s society, as well as being a globally smart solution to world problems.

I would like to thank you for taking the time to explore this test/sample rollout launch of BUTO magazine. I encourage you to join the “Movement of the Century.” You can start by “Subscribing to BUTO magazine’s free one year limited time offer, and/or donate to [The Movement].” (Please do not forget to register for our monthly newsletter and important updates.) I look forward to our combined journey and continued discussions on “Dressing, Uplifting, and Integrating America and the world.”

Sincerely,

Bruce T. Osborne, Sr.